CREATE YOUR OWN FAIRY TALES
Make Meaning tasked Hoofcase with elevating their brand from a gloomy, unorganized paint-your-own-pottery studio to the modern, sleek, retail entertainment destination it is today. We worked closely with the company founder and team to craft a visual identity and retail communication strategy that creates an emotional connection between guests and the Make Meaning brand.
- Brand Strategy Development
- Logo/Identity Design
- Retail Communications
- Packaging Design
- Web Design Consulting
The tone used throughout the Make Meaning experience is designed to inspire creativity in the youngest guests and is also infused with a “wink” that will keep big kids entertained as well.
This brand strategy helped the company raise $5 million in their first year of business, allowing Make Meaning to open 5 locations across the country, with plans to expand overseas in 2014.