CREATE YOUR OWN FAIRY TALES
Make Meaning tasked Hoofcase with elevating their brand from a gloomy, unorganized paint-your-own-pottery studio to the modern, sleek, retail entertainment destination it is today. We worked closely with the company founder and team to craft a visual identity and retail communication strategy that creates an emotional connection between guests and the Make Meaning brand.
Hoofcase rethinks the Make Meaning brand from the ground up, creating an environment where kids of all ages can have fun and be creative.
- Brand Strategy Development
- Logo/Identity Design
- Retail Communications
- Packaging Design
- Web Design Consulting
- Advertising
- Photography
The tone used throughout the Make Meaning experience is designed to inspire creativity in the youngest guests and is also infused with a “wink” that will keep big kids entertained as well.
This brand strategy helped the company raise $5 million in their first year of business, allowing Make Meaning to open 5 locations across the country, with plans to expand overseas in 2014.
Make meaning is a first-of-its-kind retail and Creativity Destination that looks exactly like NOTHING you've ever seen before. Where kids and adults alike can make amazing SOAP, CANDLES, GLASS, JEWELRY, CERAMIC and PAPER creations that are both fun and easy to produce, yet look store bought.
