AN AMERICAN BRAND GROWS LEGS IN CHINA
Ashley Furniture partnered with Hoofcase to launch their first retail store in China. As part their international strategy to open stores around the globe, we collaborated with Ashley Furniture to create a tailored in-store communication package. This is the template being used for the 30-plus stores opening in China in the coming years.
Based on in-depth research of the Chinese consumer provided by Ashley, and intimate knowledge of their business goals, Hoofcase designed communications to highlight Ashley’s brand pillars of Quality, Style, Safety and Selection. The success of the Ashley Furniture flagship store in Shanghai has emboldened their plans of opening stores in Indonesia, South Africa and Europe.