Professional fantasy football
Hoofcase worked with The Crown League founders to build and launch the world’s first professional fantasy football league, owned by the public and run by professional GMs
-Team Naming/ identities
-UI Design/Web design
The Crown League is the world’s first professional fantasy football league. 12 teams with professional GM’s, owned by the public. We worked with the founders and Sinter Group to create a brand foundation and white paper to bring the brand to life.
Hoofcase created the brands visual identity, white paper, fundraising decks that netted the brand $5.5 million dollars in series A. Hoofcase stayed on as adjunct Creative Director to name, design, and create social content to launch 11 of the brand’s expected 12 franchises.